Q & A Section: Did You Know?

Abbreviations

Do you know these common abbreviations used in the

digital media marketing field?

Q1 What is the standard network protocol used to copy a file from one host to another over a TCP/IP- based network, such as the Internet

A: FTP or File Transfer Protocol

Q2 What adds richer, more engaging user interfaces to HTML presentation language — while also greatly reducing the workload of networks and servers?

A: DHTML or Dynamic Hypertext Markup Language

Q3 What feature, offered by Google Ad Words, Yahoo! Search Marketing, and Microsoft Ad Center, allows you to customize an ad to a searcher’s search query?

A: DKI or Dynamic Keyword Insertion

Q4 What is a specific activity that helps people and organizations define and measure progress towards key goals?

A: KPIs or Key Performance Indicators, also known as Key Success Indicators (KSI).

Q5 What system delivers digital television service over a network using the Internet Protocol?

A: IPTV or Internet Protocol Television

Check Back for More!

Molly is on a mission. Molly at the Internet Advertising Institute is on the alert for critical terms and abbreviations which will help our followers and community continue to succeed in their digital media marketing careers. Check back each month to see what additions have been added to our inventory.

Be Part of the Action!

If you have a term, definition or abbreviation which you believe would be helpful for others to know, please email it to molly@internetadvertisinginstitute.com and we will consider it for our next installment of Q&A: Did You Know?