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        <title>Plain Talk Power Podcast</title>
        <description>Keep up with changes in Digital Advertising from our industry experts. Reinforce your knowledge of the latest trends in the field. Use our free podcasts for expert, convenient career advancement! Plain Talk Power Podcast: Catapulting Your  Career with The Internet Advertising Institute. We provide training from the top talent in digital media advertising to the next generation of digital pros.  The World is Changing, Are You? www.InternetAdvertisingInstitute.com</description>
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        <managingEditor>Steve@Internetadvertisinginstitute.com (Steven Bookbinder)</managingEditor>
        <pubDate>Tue, 24 Aug 2010 13:28:19 -0400</pubDate>
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            <title>Plain Talk Power, Episode 5 Surpassing Your Sales Goals: Productive vs. Busy</title>
            <description>We all know the tyranny of busy work. Those of us in sales and marketing might be victims of this trap more than anyone else. This episode provides much needed assistance as Steve Bookbinder, host of Plain Talk Power  and lead trainer for Internet Advertising Institute,  provides practical, but effective strategies to make your time more productive. We can’t add hours to the day, but we can make those hrs work better for us! Listen in to discover more of the inside info which savvy Internet marketing professionals are listening to on Plain Talk Power Podcast. Can you afford NOT to listen? to Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute’s Online Training. (C) The Internet Advertising Institute, 2010. This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved.</description>
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            <pubDate>Tue, 24 Aug 2010 13:20:25 -0400</pubDate>
            <itunes:subtitle>Mastering the tyranny of busy work</itunes:subtitle>
            <itunes:summary>We all know the tyranny of busy work. Those of us in sales and marketing might be victims of this trap more than anyone else. This episode provides much needed assistance as Steve Bookbinder, host of Plain Talk Power  and lead trainer for Internet Advertising Institute,  provides practical, but effective strategies to make your time more productive. We can’t add hours to the day, but we can make those hrs work better for us! Listen in to discover more of the inside info which savvy Internet marketing professionals are listening to on Plain Talk Power Podcast. Can you afford NOT to listen? to Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute’s Online Training.</itunes:summary>
            <itunes:duration>3:30</itunes:duration>
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                <![CDATA[We all know the tyranny of busy work. Those of us in sales and marketing might be victims of this trap more than anyone else. This episode provides much needed assistance as Steve Bookbinder, host of Plain Talk Power  and lead trainer for Internet Advertising Institute,  provides practical, but effective strategies to make your time more productive. We can’t add hours to the day, but we can make those hrs work better for us! Listen in to discover more of the inside info which savvy Internet marketing professionals are listening to on Plain Talk Power Podcast. Can you afford NOT to listen? to Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute’s Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010]]>
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            <title>Plain Talk Power, Episode 4: Five Ways to Monetize Your Site, Part 2</title>
            <description>In this episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, provides a rapid overview of major ways to monetize websites in Finale of this 2-part series. Whether you are novice or advanced in your understanding of this topic, you will learn much which you can use tomorrow in our digital advertising work.  Who can afford NOT to listen? Plain Talk Power Podcast: Catapulting Your Career with Internet Advertising Institute . For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training.The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. (C) The Internet Advertising Institute, 2010. This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved.</description>
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            <author>Steve@Internetadvertisinginstitute.com (Steven Bookbinder)</author>
            <category domain="Business">Account Exec Basics</category>
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            <pubDate>Wed, 28 Jul 2010 15:30:10 -0400</pubDate>
            <itunes:subtitle>Ramp Up ROI Part2market</itunes:subtitle>
            <itunes:summary>In this episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, provides a rapid overview of major ways to monetize websites in Finale of this 2-part series. Whether you are novice or advanced in your understanding of this topic, you will learn much which you can use tomorrow in our digital advertising work.  Who can afford NOT to listen? Plain Talk Power Podcast: Catapulting Your Career with Internet Advertising Institute . For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training.The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. (C) The Internet Advertising Institute, 2010. This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved.</itunes:summary>
            <itunes:duration>3:30</itunes:duration>
            <itunes:author>Internet Advertising Institute, www.InternetAdvertisingInstitute.com</itunes:author>
            <itunes:keywords>training,online,goals,marketing,digital,media,sales,performance,advertising,branding,productivity,od</itunes:keywords>
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                <![CDATA[In this episode Steve Bookbinder, COO  and lead trainer of Internet Advertising Institute, demystifies the hype, and craze about branding vs. performance. Can you afford to miss that?  Not if you work in digital advertising!  Known for his straight forward and compelling stories and explanations, in this episode Steve opens the doors locked for so many professionals.  Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their departments and organizations to success in this competitive market. Can you really afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute's Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010]]>
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            <title>Plain Talk Power, Episode 3, Five Ways to Monetize Your Site, Part 1</title>
            <description>In this episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, provides a rapid overview of major ways to monetize websites in Part 1 of this 2-part series. Whether you are novice or advanced in your understanding of this topic, you will learn much which you can use tomorrow in our digital advertising work.  Who can afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute . For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training.The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. (C) The Internet Advertising Institute, 2010. This podcast is developed, produced and copyrighted by The Internet Advertising Institute. All rights reserved.</description>
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            <author>Steve@Internetadvertisinginstitute.com (Steven Bookbinder)</author>
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            <pubDate>Wed, 28 Jul 2010 15:00:10 -0400</pubDate>
            <itunes:subtitle>Ramp-Up ROI</itunes:subtitle>
            <itunes:summary>In this episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, provides a rapid overview of major ways to monetize websites in Part 1 of this 2-part series. Whether you are novice or advanced in your understanding of this topic, you will learn much which you can use tomorrow in our digital advertising work.  Who can afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute . For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training.The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. (C) The Internet Advertising Institute, 2010. This podcast is developed, produced and copyrighted by The Internet Advertising Institute. All rights reserved.</itunes:summary>
            <itunes:duration>3:30</itunes:duration>
            <itunes:author>Internet Advertising Institute, www.InternetAdvertisingInstitute.com</itunes:author>
            <itunes:keywords>training,internet,websites,marketing,ecommerce, monetize,managers,account executives, seo,ae,smm,cpc</itunes:keywords>
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                <![CDATA[In this episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, provides a rapid overview of major ways to monetize websites in Part 1 of this 2-part series. Whether you are novice or advanced in your understanding of this topic, you will learn much which you can use tomorrow in our digital advertising work.  Who can afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute . For online training which can catapult your advertising career, check out Internet Advertising Institute's Online Training.The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. (C) The Internet Advertising Institute, 2010. This podcast is developed, produced and copyrighted by The Internet Advertising Institute. All rights reserved.]]>
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            <title>Plain Talk Power, Episode 2, Branding vs. Performance Demystified</title>
            <description>In this episode Steve Bookbinder, COO  and lead trainer of Internet Advertising Institute, demystifies the hype, and craze about branding vs. performance. Can you afford to miss that?  Not if you work in digital advertising!  Known for his straight forward and compelling stories and explanations, in this episode Steve opens the doors locked for so many professionals.  Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their departments and organizations to success in this competitive market. Can you really afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010</description>
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            <author>Steve@Internetadvertisinginstitute.com (Steven Bookbinder)</author>
            <category domain="Business">Account Exec Basics</category>
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            <pubDate>Wed, 28 Jul 2010 14:45:10 -0400</pubDate>
            <itunes:subtitle>Promote success in this competitive market</itunes:subtitle>
            <itunes:summary>In this episode Steve Bookbinder, COO  and lead trainer of Internet Advertising Institute, demystifies the hype, and craze about branding vs. performance. Can you afford to miss that?  Not if you work in digital advertising!  Known for his straight forward and compelling stories and explanations, in this episode Steve opens the doors locked for so many professionals.  Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their departments and organizations to success in this competitive market. Can you really afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010</itunes:summary>
            <itunes:duration>3:30</itunes:duration>
            <itunes:author>Internet Advertising Institute, www.InternetAdvertisingInstitute.com</itunes:author>
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                <![CDATA[In this episode Steve Bookbinder, COO  and lead trainer of Internet Advertising Institute, demystifies the hype, and craze about branding vs. performance. Can you afford to miss that?  Not if you work in digital advertising!  Known for his straight forward and compelling stories and explanations, in this episode Steve opens the doors locked for so many professionals.  Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their departments and organizations to success in this competitive market. Can you really afford NOT to listen? Plain Talk Power: Catapulting Your Career Podcast with Internet Advertising Institute. For online training which can catapult your advertising career, check out Internet Advertising Institute's Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010]]>
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            <title>Plain Talk Power, Episode 1, Purpose of a Proposal</title>
            <description>In this inaugural episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, shares a foundational concept with a big payoff. This episode provides a rapid overview of the success which can be achieved with an effective digital marketing proposal. Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their sales teams to success in this competitive market. Can you really afford NOT to listen to Plain Talk Power Podcast: Catapulting Your Career with Internet Advertising Institute? For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros.This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved. (C)The Internet Advertising Institute, 2010</description>
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            <author>Steve@Internetadvertisinginstitute.com (Steven Bookbinder)</author>
            <category domain="Business">Account Exec Basics</category>
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            <pubDate>Wed, 28 Jul 2010 14:36:10 -0400</pubDate>
            <itunes:subtitle>A foundational concept with a big payoff</itunes:subtitle>
            <itunes:summary>In this inaugural episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, shares a foundational concept with a big payoff. This episode provides a rapid overview of the success which can be achieved with an effective digital marketing proposal. Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their sales teams to success in this competitive market. Can you really afford NOT to listen to Plain Talk Power Podcast: Catapulting Your Career with Internet Advertising Institute? For online training which can catapult your advertising career, check out Internet Advertising Institute&apos;s Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. This podcast is developed,  produced and copyrighted by The Internet Advertising Institute. All rights reserved.© The Internet Advertising Institute, 2010</itunes:summary>
            <itunes:duration>3:30</itunes:duration>
            <itunes:author>Internet Advertising Institute, www.InternetAdvertisingInstitute.com</itunes:author>
            <itunes:keywords>training,internet marketing,digital media sales,advertising,metrics,success,clients,executive,customers,AE, accounts</itunes:keywords>
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                <![CDATA[In this inaugural episode Steve Bookbinder, host of Plain Talk Power and lead trainer for Internet Advertising Institute, shares a foundational concept with a big payoff. This episode provides a rapid overview of the success which can be achieved with an effective digital marketing proposal. Whether a novice or expert in your understanding, listeners will be energized and better informed to guide their sales teams to success in this competitive market. Can you really afford NOT to listen to Plain Talk Power Podcast: Catapulting Your Career with Internet Advertising Institute? For online training which can catapult your advertising career, check out Internet Advertising Institute's Online Training. The Internet Advertising Institute (IAI) provides training from the top talent in digital media advertising to the next generation of digital pros. This podcast is developed, &nbsp;&nbsp; produced and copyrighted by The Internet Advertising Institute. All rights reserved.(c) The Internet Advertising Institute, 2010]]>
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