Courses

Our Current Online Course Offerings

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NEWS FLASH!  Back to school special – All online courses $19.95

IAI 101 Introduction

Trainer: Steve Bookbinder
This **FREE** course is designed for those new to this burgeoning field. It is intended as an introduction to both digital marketing as well as IAI’s unique instructional design methodology used throughout the entire curriculum of IAI courses. People who take this course will gain hands-on experience with the online learning interface, learn first level content for the training series and participate in learning activities within the module.

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Follow these simple steps to start learning the Internet Advertising Institute way: 24/7 access, flexibility and expert training.

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Social Media Marketing for Sellers and Marketers

Featured Trainer: Joe Doran
With insights from one of the top social media marketers globally, this course explores the current and anticipated future state of this growing and often misunderstood marketing practice. Students will gain an understanding of common definitions, marketing opportunities and common mistakes of social media marketing. Click here for prices and to enroll

The Essentials of Online Display Marketing

Featured Trainer: Ari Bluman
Ari Bluman, one of digital marketing’s most experienced and successful sales leaders for the last 15 years, simplifies the essential principles of this dynamic and complex form of advertising. Student’s will gain the knowledge needed to be able communicate like a professional with advertisers, agencies, publishers and ad networks. Click here for prices and to enroll

The Essentials of Search Engine Marketing

Trainer: Steve Bookbinder
Using a “plain speak” approach, this course outlines to students how the many black-box rules of search engines can be harnessed by marketers in order to produce successful campaigns that can meet advertiser’s goals. Click here for prices and to enroll

The Essentials of Account Management

Featured Trainer: Chris Moore
In this course, Chris Moore provides a real world view into one of digital marketing’s most
important and challenging roles. For students who are interested in becoming an Account Executive or who need to interact with one, this course will provide a deep view into the inner workings of campaign management and the art-science of optimizing a campaign. Click here for prices and to enroll

How to Sell Online Display Marketing

Featured Trainer: Ari Bluman
Ari Bluman, who is credited with developing a generation of successful digital media sellers, shares his views on what it takes to be a successful practitioner of this challenging and potentially lucrative field. Click here for prices and to enroll

How to Sell Search Engine Marketing

Trainer: Steve Bookbinder
This course is designed for students who are looking for or just starting a new career selling the boutique service of search engine marketing. Students will learn how to use a variety of analysis strategies in order to qualify leads as well as how to create a compelling presentation of their findings to prospective search clients. Click here for prices and to enroll

What Senior Executives Need to Know about Digital Marketing

Trainer: Steve Bookbinder
This course is designed for business leaders who are aware of the power of digital marketing but need to have a deeper understanding. The focus is on defining the key terms as well as surveying the ever-changing digital landscape in order to help business leaders to better communicate with their internal and outsourced digital marketing teams. Executives will learn the true capabilities of the various technologies and web properties that drive digital campaigns. Click here for prices and to enroll

Essentials of Digital Sales: Pipeline Management

Trainer: Steve Bookbinder
This course is for sales managers and salespeople who need to create more deal flow, shorten their sales cycle and forecast more accurately. Following a system that has been taught to and tested by thousands of successful sales teams globally, students will learn how to qualify better, strategize more effectively and maximize their time with prospects that are more likely to close. Click here for prices and to enroll

Essentials of Digital Sales: Information Gathering and Interviewing

Trainer: Steve Bookbinder
This course explores the art of the sales conversation as well as interview strategies for
determining a prospect’s real buying process while deepening a business relationship. Students learn how understand their client’s true goals as well as gain an improved understanding of the role and motivation of influencers. Click here for prices and to enroll

Essentials of Digital Sales: Prospecting and Appointment Making

Trainer: Steve Bookbinder
This course teaches sellers and those seeking a sales career how to create lead flow as well as how to convert both warm and cold leads into appointments. Using a proven step-by-step process even those with “phone reluctance” will learn how to develop a professional calling approach and turn around common objections. Click here for prices and to enroll

NEWS FLASH! Back to school special – All online courses $19.95