Media Companies and Agencies
April 20, 2010 by admin3 · Leave a Comment
IAI provides digital and non-digital media companies and agencies with training services for their employees and clients. If your company is already in the digital advertising business, then you know the challenges associated with bringing in a new employee with no prior background in your particular vertical. That learning curve can be especially steep when bringing in outsiders for their first ever digital marketing job. IAI’s goal is to give those new employees in one month the equivalent of 6-18 months of on the job training. By getting them off to a fast start, these employees and their companies will benefit from increased productivity and job satisfaction.
If your firm is primarily an offline media company or agency with some online advertising services, OR IS COMPETING WITH ONLINE SPECIALISTS, then you know how critical it is to fast track the training of all your employees, especially your client facing employees – from senior management to your newest seller or media buyer. IAI’s 101 and Essential level courses use plain-speak and other leading edge learning techniques that speed each employee’s education as well as increase the value they bring to your clients.
And, if your clients lack the understanding about digital marketing, why not invest in their education in order to help them understand the benefit of the digital services your firm offers?





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